Leading Philippine telecom and digital services provider PLDT and its mobile subsidiary, Smart Communications, welcome a new day with a fresh brand identity that reflects their desire to empower their customers who are increasingly embracing digital services in their daily lives.
The new logo symbolizes the powerful convergence of PLDT and Smart, combining fixed and wireless technologies to serve individual and enterprise customers.
The new PLDT and Smart logo is shaped like a triangle with the three sides representing the Company’s business pillars – exceptional people, meaningful innovations, and our valuable customers.
The triangle is also the symbol for Delta, the fourth letter in the Greek alphabet, which stands for “Change”.
The new logo also comes with the recent change in name of the company from “Philippine Long Distance Telephone Company” into “PLDT Inc.” to better represent the company’s current thrust to decisively shift its business to data-driven services.
PLDT-Smart has embarked on a three-year digital pivot that aims to transform its networks into the country’s most data capable infrastructure delivering a growing array of compelling digital services.
This year alone, the Group has allocated P43 billion for capital expenditures. Around $100 million more in capex will likely be earmarked, following the acquisition of the telecoms business of San Miguel Corp. which included the utilization of the so-called digital dividend, the 700 MHz frequency band.
PLDT and its various subsidiaries such as Voyager Innovation and Talas Data Intelligence are also developing and offering digital and financial technology services that offer the Group’s customers higher levels of efficiencies and convenience.
For more information, like Smart Communications Facebook Page.